Chris Bradford spearheads Trace Register, a pioneering software firm specializing in seafood traceability solutions on an international scale. With a robust suite of offerings encompassing sales management, marketing, customer success, and website development, Chris leverages her expertise in utilizing customer insights to drive sales growth. Armed with an MBA from the University of Arkansas, Chris is deeply committed to professional development and community service, evidenced by her affiliations with Next Up and her charitable work with the homeless. Among her career milestones, Chris notably secured a landmark $100 million project with Walmart, a testament to her strategic acumen and sales prowess. While she takes pride in her professional achievements, Chris finds fulfillment in the success of her team members and her children. An avid traveler and outdoor enthusiast, Chris harbors ambitious goals for Trace Register, aiming to double its growth by 2026. Driven by values of perseverance and determination, Chris embraces her role as a trailblazer in the technology sector, unapologetically embracing her passion for innovation and lifelong learning.