Rich Blecher is a technology entrepreneur and business development leader with more than 25 years of experience spanning defense, consulting, and innovative technology ventures. He is the founder of TryStyle, an inclusive AI powered virtual fit and try on platform designed to transform online shopping by helping retailers increase conversions, reduce returns, and deliver an in store like experience for every body,but more importanty, he has developed a means to address fashion fit throughout the entire fashion ecosystyem. A retired United States Air Force officer Mr. Blecher brings a disciplined and strategic approach to leadership, combined with strong expertise in problem solving, consulting, and AI driven solutions. He holds a master’s degree in Aerospace Management from Embry Riddle and has previously served as director of business development for multibillion dollar companies. In addition to his professional achievements, he is a published author of the novel Jenna Slade Enemy Within. He is currently preparing to launch TryStyle’s AI platform, with a focus on redefining the future of digital retail experiences.